Élise Trécul

Content & Brand Strategist · B2B SaaS · Marseille

Positioning

Most content exists for the brand, not the person receiving it. I've spent a decade fixing that — building content and brand systems for B2B SaaS companies that speak with a real personality, scale across markets, and make technically complex subjects genuinely compelling.

I'm the person teams come to when things need to move: conceiving creative direction, writing the copy, aligning the designers, and shipping work that once made Amazon pick up the phone.

+500% organic growth
at Red Points

8M+ users reached
at Domestika

8 languages shipped
across campaigns

"A pro writer with a strategic mind and a branding heart." — Alejandro Encinas, her manager at Domestika

What I do

I work across content strategythe architecture before the words, creative directionturning briefs into working creativity, brand messaginggiving brands a personality worth remembering, copywritingevery line earns its place, and videowhen the idea needs to move.

Where I've worked

Red Points Domestika Camping Usercentrics

Selected Work

B2B SaaS · SEO Content Strategy · 2019–2020

Red Points

Brand protection platform · SEO content strategy

+500% YoY organic growth

~40 articles published

"articles still ranking today" Read case study →

Built an SEO content programme from scratch for Red Points, a B2B SaaS brand protection platform targeting IP managers and legal teams. Starting with keyword research via Screaming Frog and SEMrush, I identified high-intent topics across trademark enforcement, brand protection, and IP law.

Produced ~40 long-form articles — written to rank and written to be read. The work contributed to 500% YoY organic traffic growth. One article on Amazon's fake review problem gained enough traction that Amazon's Head of Brand called Red Points directly to request it be taken down.

Articles remain indexed and ranking today.

B2B/B2C · Creative Direction · Campaign · 2022

Domestika — Black Friday

Global campaign · 8 languages · 6 channels

YouTube · Meta · TikTok · Google · CRM · Affiliate Read case study →

Originated "Be bold, be colorful" as the creative direction for Domestika's 2022 global Black Friday campaign. Concept, visual narrative, and verbal identity — taken from brief to live across YouTube, Meta, TikTok, Google Display, CRM, and Affiliate, simultaneously, in 8 languages.

Wrote the campaign copy, directed the visual approach, and coordinated execution with design and video teams. Cyber Monday extended the same creative system through the following weekend.

B2B SaaS · Instructional Content · Freelance via Camping · 2024

Usercentrics

Consent management platform · Course content & editorial

3 courses live · marketing measurement · GDPR · server-side tagging Read case study →

Engagement led by my former senior lead at Domestika — a second chapter of working together, this time on content built around clarity and intrigue for B2B SaaS company Usercentrics, via Camping agency in Barcelona.

Developed and wrote three privacy-led education courses for the Usercentrics Academy, working across course architecture, scripts, and surrounding editorial. The programme covers marketing measurement, Google Consent Mode, and server-side tagging — translating dense, technical, regulation-driven material into accessible content for digital marketers post-GDPR.

Trusted by 3,000+ marketers worldwide. View the Marketing Measurement course →

Brand · PR · UX Writing · 2020–2023

Domestika — Brand & PR

Employer branding · Press kit · Brand guide · UX writing

$110M Series B · LinkedIn Life page · 8M users Read case study →

Contributed to formalising Domestika's brand voice during a period of rapid scale (8M+ users, 12 countries). Worked across the brand guide, buyer personas, messaging architecture, employer branding (LinkedIn Life), Domestika Plus product copy, and the $110M Series B press kit narrative.

Wrote and directed product walkthroughs and creator course trailers — moving fluently between marketing campaigns, product messaging, and editorial.

Élise Trécul

Content & Brand Strategist · B2B SaaS

Experience

Freelance 2023–Present

Content Strategy & Brand

Content strategy and brand projects for B2B SaaS clients, including Usercentrics (consent management, data privacy) via Camping agency in Barcelona. Engagement led by my former senior lead at Domestika — a second chapter of working together, this time on content built around clarity and intrigue for B2B SaaS company Usercentrics. Three courses live on the Usercentrics Academy, trusted by 3,000+ marketers worldwide. View live →

Domestika 2020–2023

Senior Copywriter & Campaigns Lead

Led creative direction and campaigns reaching 8M+ users across 12 countries. Conceived global Black Friday concept (6 channels, 8 languages). Contributed to brand guide, messaging architecture, and $110M Series B communications.

Red Points 2019–2020

Marketing Copywriter

Built SEO content programme contributing to +500% YoY organic traffic growth. Produced ~40 articles — one on Amazon's fake reviews gained enough traction that Amazon's Head of Brand called to request it be taken down.

Termix 2018–2019

Communication & Content

Brand content and digital campaigns for the French market.

Skills & Character

What I bring

Content strategy
Brand messaging & voice
Creative direction
Campaign concepting
Editorial + UX copywriting
Video + script direction
SEO (SEMrush, Screaming Frog)
AI-assisted content workflows

How I bring it

Grounded
Cross-functional
Multilingual by nature
Systems thinker
Senior without ego
Data-curious
Calm under pressure
Known for shipping

Education & Certifications

Section4 · Brand Strategy (certified)

Section4 · Storytelling (certified)

BA International Business with Languages · Dublin City University · 2006–2009

Diploma Advertising & Graphic Design · Instituto Juan Gutenberg · 2011–2014

Languages

English (native) · French (native) · Spanish (fluent)

AI & Tools

Claude · ChatGPT · Perplexity · SEMrush · Screaming Frog · Figma

Last written, April 2026

About

A decade of work across three languages, four companies, and a lot of paper.

I've spent that decade making complex things clear — IP law, data privacy, brand protection, creative education — for audiences who need to understand them quickly and act on them confidently.

I'm trilingual (English, French, Spanish), I've worked across Barcelona, Mendoza, and Marseille, and I've led content for campaigns that ran in eight languages across six channels simultaneously.

Three years ago I was an early casualty of AI displacement in content. It was a turning point. I spent time understanding what that shift meant before re-entering — I wanted to come back on the strategy side, not just survive the change. Now I work at the intersection of editorial instinct, strategic thinking, and AI-augmented production.

I know what good looks like. And I know how to build the systems that produce it consistently.

Marseille, France · open to remote

Brand Strategy Storytelling

Drop me a line.

treculelise@gmail.com
linkedin.com/in/elise-trecul
Based in Marseille · open to remote across EU and Ireland

Notes

Notes from people I've worked with.

"Three years later, she became an essential person in the team and the company. I witnessed her evolution as a professional — becoming the pro writer (that she already was) but with a strategic mind and a branding heart. She is more than a copywriter and is capable of defining 360° campaigns. I'm impressed by her leadership skills and her motivation to do great things."

Alejandro Encinas — Content Designer, Domestika · managed Élise directly for 3 years

"Her data-driven approach and strategic thinking were invaluable assets to the team, and her ability to balance sticking to a brief while also pushing for something more elevated our work to new heights. If you're looking for a talented copywriter/brand strategist who's also capable of lighting up a room, look no further."

Cati Gayà Valdueza — Lead Creative Copywriter, Domestika · peer

"Elise was invaluable in getting me up to speed with the brand voice so that I could produce content in keeping with its style. It was a pleasure to work with her and would love the chance to do so again."

Arran Wallace — Marketing Manager, Giesecke+Devrient · reported to Élise at Domestika

"Elise has taught me so much during our time together at Domestika. Not only is she talented when it comes to ideation, content creation, and branding, she's also an incredibly patient and understanding person who makes collaboration easy. A true asset to any team."

Mackenzie Orrock — Communications and Engagement Executive, Domestika · colleague

Content Strategy the architecture before the words

Red Points

Built an SEO content programme from scratch for a B2B SaaS brand protection platform. Identified keyword opportunities using Screaming Frog and SEMrush, produced ~40 long-form articles targeting IP managers and legal teams. Result: 500% YoY organic traffic growth. Articles remain indexed and ranking.

Usercentrics

Content strategy and editorial for the Usercentrics Academy, a B2B SaaS consent management platform. Developed and wrote three privacy-led education courses — marketing measurement, Google Consent Mode, and server-side tagging — translating dense, regulation-driven material into accessible content for digital marketers. Trusted by 3,000+ marketers worldwide. View live →

Domestika Plus

Product messaging strategy for Domestika's subscription tier — positioning, messaging architecture, and copy for an 8M+ user platform expanding into premium education.

also filed under: brand messaging · copywriting

Creative Direction turning briefs into working creativity

Domestika — Black Friday

Originated "Be bold, be colorful" as the creative direction for Domestika's 2022 Black Friday global campaign. Concept to execution across YouTube, Meta, TikTok, Google, CRM, and Affiliate — 8 languages, 6 channels simultaneously. Led the campaign from brief to live.

Domestika — September campaign

Concepted "Fill your routine with creativity" — seasonal campaign positioning Domestika as an everyday creative habit, not a one-off purchase.

Domestika — Cyber Monday

Campaign extension sustaining the Black Friday creative system through Cyber Monday. Same visual world, same verbal identity — proving the concept scaled beyond a single activation.

also filed under: copywriting · video

Brand Messaging giving brands a personality worth remembering

Domestika brand guide

Contributed to the foundational brand guide that defined Domestika's tone of voice, buyer personas, and messaging architecture as the platform scaled to 8M+ users.

Domestika Plus — do's and don'ts

Messaging guardrails and copy framework for Domestika's subscription tier — ensuring the product's premium positioning stayed coherent across all touchpoints.

Usercentrics course content

Brand messaging and tone framework for Usercentrics' educational content — translating technical data privacy concepts into language that converts and retains.

also filed under: content strategy · copywriting

Copywriting every line earns its place

Red Points — SEO articles

~40 long-form articles targeting IP managers and legal teams. Written to rank, written to be read. Articles on brand protection, IP law, and trademark enforcement that remain indexed and ranking today. Available on request.

Domestika — UX & About pages

Product copy for Domestika Plus and UX writing across key user journeys. Also contributed the About page copy that represented Domestika to 8M+ users and press.

Strategic range — interview tasks

Copywriting and content strategy tasks completed for Passion.io and DeepL — demonstrating range across B2C subscription and B2B language technology. Available on request.

also filed under: content strategy · brand messaging

Video when the idea needs to move

Domestika — Black Friday film

Global campaign film — the centrepiece of the 2022 Black Friday push. Creative direction, script, and concept. Ran across YouTube and Meta in 8 languages.

Domestika — Cyber Monday

Cyber Monday campaign spot extending the Black Friday "Be bold, be colorful" creative system — same visual world, sustained through the post-BF window.

Mini trailers — Domestika

Short-form editorial trailers introducing Domestika creators and their courses. Each one written to the artist's voice — different creative worlds, same editorial precision.

Usercentrics Academy — course videos

Wrote and directed video scripts for three privacy-led education courses on the Usercentrics Academy — covering marketing measurement, Google Consent Mode, and server-side tagging. Each course delivered as on-demand, bite-sized video modules. View live →

also filed under: creative direction · content strategy

treculelise@gmail.com · linkedin.com/in/elise-trecul